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Research Title 3:
Brand extension as marketing strategy in Airlines Industry
Variables
 You travel by air
You travel only by Abc Airlines
You first travelled by Abc Airlines because of Abc beverage brand
You always travel by Abc Airlines as you know this brand before
You use Abc Airlines as it has lower price tickets
You are satisfied with Abc Airlines' services
Abc Airlines has standard class that appeal you
You travel by Abc Airlines as someone recommended you
The beverages brand 'Abc' influence you to use this Airlines
Abc's world class brand assures you that its Airlines will also maintain the standards
Abc Airlines is comfortable
Abc Airlines' food is very good
You had satisfied experience with Abc Airlines
You shall travel again by Abc Airlines
You can ask & write these aspects as well:
Name of the employee, designation & how long you have been working in this organisation?
This survey is being conduced to know RESEARCH AIM for academic purpose only. The information provided by you will be kept confidential. Please give response to all the questions.
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